A savvy money-saving expert has revealed a simple trick to help Tesco shoppers avoid paying full price for their groceries. The method involves deciphering a hidden six-digit code found on shelf labels for items with a Clubcard Price.
The Secret Behind the Shelf Label
Jordon Cox, known as the Coupon King on ITV's This Morning, shared the insight. He explained that shoppers should look for a code beginning with '25' on the price tag. By reading the numbers in reverse and in blocks of two, the code reveals the exact expiry date of the promotional deal.
The decoding system is straightforward:
- The last two numbers indicate the day.
- The middle two numbers show the month.
- The first two numbers represent the year.
"If it's an item you buy regularly, you can see when it expires… so you know when you'll need to stock up!" said Cox. He emphasised that this knowledge allows customers to plan their shopping strategically, ensuring they never miss out on discounted prices for favourite products.
Shoppers React to the Money-Saving Tip
The revelation sparked excitement among viewers and social media users. One person claimed the information had "changed my life", while another humorously commented they had bought a vast quantity of Pot Noodles based on the tip. Many expressed surprise, with comments like "news to me" and "did not know that, thank you" highlighting how the simple hack was previously unknown to a wide audience.
Tesco's Focus on Competitive Pricing
This consumer hack emerges as Tesco reports strong trading performance. The UK's largest supermarket recently raised its annual earnings expectations, citing good weather and a sustained focus on keeping prices low in a competitive market.
For the first half of the year, Tesco recorded a 4.9% increase in like-for-like UK sales compared to the same period last year. Chief Executive Ken Murphy stated the company's efforts have improved its price position. "Competitive intensity remains high and with continued pressure on household budgets, we remain committed to ensuring customers get the best possible value by shopping at Tesco," he said.
For savvy shoppers, combining this corporate price strategy with the knowledge of how to decode deal expiry dates could lead to significant savings on the weekly shop.
