A significant shift is underway in the UK's period care market, with a growing number of shoppers abandoning conventional products in favour of organic alternatives. Consumers report that after trying items made from pure organic cotton, they have no intention of returning to the mainstream options they used for years.
The Rise of Conscious Period Care
This movement is driven by increased public awareness about the materials found in everyday menstrual products. People are now actively seeking out options that offer greater transparency, prioritise personal health, and provide enhanced comfort. For many, organic cotton tampons and pads have become a long-term lifestyle choice, not just a temporary experiment, with users consistently praising their performance and feel.
At the forefront of this change is the brand Riley, an award-winning, B Corp certified company founded by Fiona and Áine. The founders launched the business in 2021 after questioning why mainstream period products continued to contain unnecessary chemicals and potential irritants.
What Makes Riley's Range Different?
Riley's entire product line is crafted from 100% GOTS-certified organic cotton and is free from toxins, chlorine, plastics, and fragrances. The brand, designed by women for women, treats period care as a basic necessity, focusing on long-term wellbeing, sustainability, and access.
Their commitment extends beyond the products themselves. Riley uses compostable or recyclable packaging, maintains a transparent supply chain, and donates 1% of every sale to support menstrual health initiatives globally.
Product Breakdown and Pricing
The product range is comprehensive, offering solutions for different preferences:
Organic Cotton Naked Tampons: Available in light (£4.79 for 12), regular (£5.09 for 12), and super (£5.39 for 12). They are made without rayon, pesticides, or added chemicals. Notably, the string is woven directly into the cotton, eliminating the need for glue.
Reusable Applicator Bundle: Priced at £33.59, this includes a reusable applicator, a storage pouch, and two boxes of naked tampons. The applicator is designed for easy loading, insertion, and rinsing.
Organic Cotton Pads: Sold at £6.59 for 12 regular pads and £7.39 for 12 super pads. They feature a cotton topsheet and core, absorbing naturally without synthetic materials, and use a skin-safe adhesive.
Organic Cotton Pantyliners: A pack of 24 costs £8.39. These wingless liners are made from two organic cotton layers and are fully biodegradable, including the wrapper.
Flaxseed Heatpad for Cramps: This product, costing £25.19, provides natural warmth for period pain and is infused with calming lavender and chamomile.
Customer Feedback and Market Response
The reception from shoppers has been overwhelmingly positive. One customer stated in a review, "The tampons and pads are amazing... I'll recommend it to all my friends." Another long-term user commented, "I've used the tampons for over two years now and they are so comfortable. I'd never use another alternative."
While feedback is largely excellent, a small number of users on Trustpilot noted minor points for improvement. One mentioned the brand's logo was very visible on external packaging, while another suggested the tampon boxes could be more compact for easier bathroom storage.
This consumer trend highlights a broader demand for period products that align with modern values of health, environmental responsibility, and corporate ethics. As awareness grows, the shift towards organic and sustainable options appears to be more than just a passing fad, but a permanent change in the UK's wellness landscape.
