Tesco has unveiled a significant festive upgrade to its popular loyalty scheme, giving millions of shoppers a compelling reason to do their Christmas gift shopping in its stores. Throughout the month of December, the supermarket giant is running a special promotion that doubles the Clubcard points earned on gift card purchases.
How the Double Points Promotion Works
The mechanics of the offer are straightforward for customers. For every pound spent on eligible gift cards at Tesco stores, shoppers will now receive two Clubcard points instead of the standard one. This boosted rate applies automatically at the till, with no need for customers to activate the offer or present a separate voucher. The extra points are added directly to the purchaser's Clubcard account following the transaction.
Critically, this promotion is not limited to Tesco's own gift cards. It extends to a wide array of third-party retailer gift cards available at Tesco kiosks. This means customers can buy presents for loved ones to use at a host of other high street and online brands, all while earning enhanced rewards for themselves.
A Festive "Win-Win" for Shoppers
Tesco has framed the initiative as a seasonal "win-win" for its vast membership base, which numbers approximately 24 million active Clubcard holders. The scheme is designed to add value to the Christmas gift-buying process, offering a tangible reward to the purchaser alongside the present itself.
Under the standard Clubcard terms, members earn one point for every £1 spent on groceries, both in-store and online. These points accumulate until a customer has at least 150, at which point they can be converted into a Clubcard voucher worth £1.50 to spend at Tesco.
Maximising Your Clubcard Benefits
Alongside this December gift card boost, savvy Clubcard users can employ another handy trick to get the most from the scheme. Shoppers can decipher a "secret code" on Clubcard Price labels to see when a specific offer is due to expire.
This code, which typically starts with a six-digit number beginning with '25', can be read in reverse. The last two digits indicate the day, the middle two represent the month, and the first two show the year of the deal's end date. This allows customers to plan their shopping and ensure they don't miss out on time-sensitive savings.
Tesco's December promotion strategically aligns with the peak Christmas shopping period, incentivising gift card purchases and driving footfall into its stores. For customers, it represents a simple way to earn extra rewards during an expensive time of year.
