Tesco has ignited a storm of criticism from customers after launching a seasonal Easter product weeks before Christmas Day. The supermarket giant is now selling packs of four Cadbury Mini Egg yoghurts, with a promotional price of £3 for Clubcard holders.
Shoppers React with Fury to Premature Easter Stock
The appearance of the distinctly Easter-themed yoghurts on shelves in late December has left many shoppers bewildered and annoyed. One customer, Mark, posted on the Extreme Bargains and Couponing Facebook page to highlight the early arrival, noting the items appeared on a delivery on the night of December 23rd.
The reaction online was swift and largely negative. "Give us a break," one exasperated shopper declared. Another commented with humour, "Blimey Jesus isn't even born yet and you're celebrating his death already. Give it til at least Boxing Day." A further response echoed the sentiment of festive overload, stating, "Goodness me, we haven’t had Christmas yet!!!"
Some pointed out that rival retailer Poundland already has Easter eggs in stock, but the focus of the irritation remained firmly on Tesco's timing.
Iceland Fuels Festive Price War with Drastic Cuts
As Tesco deals with backlash over its product calendar, the broader Christmas price war among supermarkets continues to intensify. On the same day, frozen food specialist Iceland announced a dramatic price slash on popular chocolate selection boxes.
The retailer has cut a massive 75% off its Maltesers and Friends Large Christmas Selection box, reducing it to just £1. The box contains a mix of Maltesers, Mars, Twix, and Milky Way bars, allowing customers to stock up on favourites just hours before the holiday.
The bargain was spotted and shared in the Extreme Couponing and Bargains UK Group on Facebook, where it received glowing reviews. One five-star review called it a "good selection" and "very tasty," while another customer praised the "good value." Others simply stated the chocolates were "very yummy" and "really nice."
Seasonal Confusion and Last-Minute Deals
This incident highlights the increasing blurring of seasonal retail lines, with supermarkets eager to capitalise on the next holiday almost before the current one has finished. While Tesco's early Easter push has misfired with some customers, the competitive landscape is driving significant last-minute discounts elsewhere.
Iceland's move is part of a wider trend, with other supermarkets also placing Celebrations and Quality Street chocolate tubs on sale as Christmas approaches. For savvy shoppers, this creates opportunities for bargains, but for others, it represents a jarring and commercially-driven rush through the festive calendar.
