Shoppers at Tesco have expressed widespread anger and disbelief after encountering what many are calling a 'jaw-dropping' price tag for a classic Easter treat.
The Easter Treat Turning Sour
As the Easter season approaches, consumers are beginning to stock up on festive favourites. However, the traditional joy of buying Cadbury Mini Eggs has turned to horror for many. Customers browsing the aisles of Tesco have been stunned to see the standard price for a 256g 'family pack' set at £6.20. Even with a Tesco Clubcard, which reduces the cost to £5.40, shoppers say the price is unacceptably high.
Social Media Erupts in Fury
The issue came to widespread attention when content creator @leebird89 shared a video on TikTok showing the Mini Eggs on a Tesco shelf. The caption read: "£5.40 r u actually f****** kidding me," with the user adding in the comments that this was "inflation on crack." The clip quickly garnered hundreds of shocked reactions.
One commenter focused on the non-Clubcard price, stating: "Never f****** mind the £5.40, what the f*** is £6.20 all about." Others reminisced about cheaper times, with one asking: "What happened to £1 for the small bags?"
The frustration was palpable, with another person noting it now represented "half hours work" for a single bag. The sentiment escalated to the point where one individual suggested launching a "petition" to "use Cadbury Mini Eggs as an official measurement unit for inflation." A fifth simply declared: "You know what? For that price. They can keep them."
A Wider Trend of Egg-spensive Treats
This is not an isolated incident for the popular confectionery this year. Similar complaints have recently surfaced regarding the price of a larger 1kg bag of Mini Eggs. At Waitrose, customers found this bag priced at a whopping £17, a figure described by many as "insane."
Perhaps most startlingly, the manufacturer's own direct sales channel appears to top them all. Cadbury's official website is currently selling the mini eggs for £22 per kilo, indicating that the high cost is a issue stretching beyond individual supermarket pricing strategies.
The reaction highlights growing consumer sensitivity to food inflation, with seasonal treats becoming a stark benchmark for how much everyday prices have risen.
