Walkers, the iconic British crisp brand, has announced its most substantial brand overhaul in 80 years, introducing a completely redesigned logo and a brand new flavour to its classic range.
A New Dawn for an Iconic Brand
The centrepiece of this historic revamp is a fresh logo, which marks the first major change to the brand's visual identity since 1998. The updated design retains the famous yellow and red colour scheme but now features distinctive rays of light emanating from its centre. Walkers states that this sun-inspired motif is designed to "champion" the real ingredients and the 100% British potatoes used in every single packet.
In a nod to its heritage, each bag will now also display the signature of the company's founder, Henry Walker. A spokesperson for the brand highlighted that this addition underscores Walkers' long-standing commitment to quality since its inception.
Expert Speculation and Fan Reactions
The scale of the rebrand has led to industry speculation about the company's future plans. Zachary Estes of Bayes Business School in London suggested to Metro that such a comprehensive logo change likely signals more significant developments ahead. "Merely adding a new flavour obviously does not merit a whole new brand logo," he commented, "which makes me think Walkers may have something bigger coming soon."
Alongside the visual refresh, Walkers is launching a new 'Hot Honey' flavour. The announcement has sparked lively debate among loyal fans on social media. While some welcomed the new taste, others used the opportunity to petition for the return of discontinued favourites.
One enthusiast remarked, "Hot honey sounds good, if they can get the ratio of hot and sweet right. But for years, I have yearned for the return of builders breakfast flavour." Another nostalgically recalled, "The Spice Girls Walkers bags of 'Cheese and Chive' were an amazing flavour back in 1997." A third commenter offered a critique of the flavour trend itself, stating, "Hot Honey has started appearing everywhere, as usual, about 10 years behind the curve."
Rollout and What Comes Next
The refreshed sun logo will feature across Walkers' core product line. This includes popular varieties such as:
- Ready Salted
- Salt and Vinegar
- Barbecue Sauce
- Roast Chicken
This landmark rebrand, the most significant since the crisp symbol was first introduced over two decades ago, positions the Leicester-based snack giant for a new era. With expert analysis hinting at further announcements and a mixed but passionate response from its consumer base, all eyes are on Walkers to see what this new dawn will bring.
