Fleetwood Market Launches Incubator Programme to Foster New Traders
A groundbreaking training initiative at Fleetwood Market is providing aspiring entrepreneurs in Wyre with the essential tools to develop real-world business acumen. This comprehensive programme delivers invaluable hands-on experience in operating, marketing, and managing a market stall, which are critical components for ensuring a business not only survives but thrives in today's competitive landscape.
Supported by UK Shared Prosperity Fund
The scheme, which receives crucial support from the UK Shared Prosperity Fund (UKSPF), represents a significant part of the broader investment allocated to Wyre Council. This funding has been instrumental in establishing and expanding the programme, alongside other community-focused projects aimed at economic development.
Julian Brent, the market manager, expressed his profound satisfaction, stating: "This was an idea I've carried for many years, and seeing it finally come to fruition is incredibly rewarding. With the support of UKSPF funding, we've been able to successfully establish and grow the scheme, something I've envisioned for many years creating real opportunities for people."
He added: "To now see it operating, supporting individuals into self-employment and bringing new life into Fleetwood Market, is something I'm genuinely proud of. The whole market team have helped to grow this idea and turn it into a reality and I'm excited to see what the future holds."
Incubator-Style Environment with Comprehensive Support
Delivered in partnership with Wyre Council, the programme grants participants the opportunity to run their own business within the vibrant setting of Fleetwood Market. Recipients benefit from an incubator-style environment that includes:
- Reduced stall rates to lower initial financial barriers
- Access to experienced business mentors for expert guidance
- Structured support designed to build essential skills and confidence
This developmental initiative specifically aids unemployed individuals in gaining the practical experience, knowledge, and self-belief necessary to transition into self-employed market traders. Through immersive training in a live retail environment, participants work diligently toward the chance to take over a fully stocked market unit at Fleetwood Market.
Success Story: Rebekah Morris and New Leash of Life
Among the latest beneficiaries is Rebekah Morris, who was selected from multiple applicants to operate the new pet-themed stall, New Leash of Life, situated in the main hall at Fleetwood Market. Rebekah, a 31-year-old animal enthusiast who relocated to Fleetwood from Blackburn nearly four years ago, shared her enthusiasm.
"This opportunity has really given me the chance to build my experience and create a career for myself. I'm excited to see how the future looks for me now," she said. "I've had loads of pets over the years, including dogs, a horse and even lizards, so it's right up my street."
Council Commitment to Community and Economic Growth
Councillor Lynne Bowen, portfolio holder for leisure, health and community engagement, emphasised the programme's significance: "Fleetwood Market has always been a vital part of our community, and this programme is a fantastic way to help local people turn their ideas into real businesses. By giving aspiring entrepreneurs the support, space and confidence to grow, we're investing not only in their future but in the future of our town centres. I'm delighted to see Rebekah take this opportunity, and I look forward to watching her business flourish."
Upon completion of her probationary period, Rebekah will have the option to continue operating her stall on a permanent basis. This project underscores Wyre Council's ongoing dedication to supporting local residents, enhancing business competencies, and rejuvenating town centre markets as dynamic, thriving community hubs.
