Flamingoo Soft Play, a popular family entertainment venue on Erdington High Street, has implemented a significant change to its pricing structure just three months after opening its doors. The centre, which launched in November 2025, has responded directly to requests from parents by revising its admission policy.
New Pricing Structure for Families
The soft play centre announced through its social media channels that it would be adjusting its entry fees following customer feedback. Previously, the establishment allowed one adult to enter free with each child, while charging for additional accompanying adults.
Under the new system, two adults can now enter without charge when accompanying a single child. This change represents a substantial benefit for families where both parents wish to attend with their children, or where grandparents might be involved in childcare arrangements.
Capacity Considerations
The management explained that any additional adults beyond the two free entries per child would still need to pay an entry fee. This policy has been implemented to manage building capacity effectively and ensure adequate seating remains available for all visitors.
"This is due to building capacity limits and limited seating available for adults, so we can ensure a comfortable visit for everyone," clarified the centre's representatives in their social media announcement.
Parental Response to Changes
The pricing adjustment has been met with enthusiastic approval from the local community. One parent responded to the announcement by saying: "You guys are fab. Nowhere else offers this! Thank you."
Another community member sought clarification regarding the policy for grandparents, asking: "So I'll have to pay for my grandson and myself because I'm not mum or dad so I'll be an additional adult?"
The centre promptly responded to this query, confirming: "Two adults per child enter for free. Any additional adults will be required to pay an entry fee."
Facility Features and Attractions
Flamingoo Soft Play offers an extensive range of attractions designed to engage children of various ages. The centre features:
- A comprehensive role play village with multiple themed areas
- A twisting road system for children to 'drive' miniature cars and bikes
- Themed zones including a police station, shops, kitchen, health clinic, and fire station
- Dedicated toddler, sensory, and creative zones
- Traditional soft play elements including ball pits, slides, and chutes
The establishment also includes a cafe area, providing refreshment options for families during their visits. The combination of imaginative play spaces and traditional soft play equipment has made the venue particularly popular with local families since its opening.
Community Engagement
The decision to revise pricing demonstrates the centre's commitment to listening to its customer base and adapting its policies accordingly. By responding to direct feedback from parents, Flamingoo Soft Play has strengthened its relationship with the local community while addressing practical concerns about family accessibility and comfort.
The management expressed gratitude for the ongoing support from families, concluding their announcement with: "Thank you for your understanding and continued support. See you at Flamingoo."
