Aldi, which operates stores in Birmingham, is reintroducing its popular wooden toy range from May 17 with a strict two-per-person purchase limit due to anticipated high demand.
New Wooden Toy Range Details
The Summer Wooden Toy collection includes several new items. The Wooden Outdoor BBQ (£24.99) comes with BBQing tools and a grill hood, and pairs perfectly with the BBQ Food Accessories (£9.99), which features four kits: Hot Dog Box, Meat Box, BBQ Burger Box, and Veggie Box, all with wooden toy food and condiments.
The Mud Kitchen (£34.99) includes a bread oven, washing-up rack, double burner stove top, and utensil holders. Mud Kitchen Accessories (£9.99) offer four sets of stainless steel or wooden pots and bowls, a baking set, and a veggie prep set.
Other items include the Wooden Shop Front (£29.99) and Shop Front & Role Play Set Accessories (£14.99), available in six storefront role plays: Coffee Shop, Florist, Village Shop, Post Office, Theatre, and Vet. The Messy Play Picnic Bench (£34.99) fully equips the garden for outdoor play.
Two-Per-Person Limit
Due to the anticipated popularity of the toys, Aldi has announced a strict two-per-person limit on purchases to ensure fair access for all shoppers.
Wooden Toy Tester Contest
In a unique initiative, Aldi is seeking a toy fanatic to become its first-ever Wooden Toy Tester. The supermarket is calling on children across the country to apply, explaining why they should be chosen and what make-believe dish they would cook in their own toy kitchen.
Julie Ashfield, Chief Commercial Officer at Aldi UK, said: “The nation’s love for our Wooden Toy range is undeniable and our littlest shoppers are our most important critics! We’re excited to appoint our first ever Wooden Toy Tester, to capture their experience and find out what makes the perfect playtime set-up, guaranteeing lots of giggles and fun.”
