Devotees of Cadbury chocolate have been left utterly bewildered after a behind-the-scenes video revealed the true method behind creating the famously flaky texture of a Cadbury Flake bar.
The Viral Revelation from Cadbury World
The surprising insight came directly from the official TikTok account of the family attraction Cadbury World, which decided to pull back the curtain on its confectionery magic. The footage documented staff members attempting to create the perfect Flake, demonstrating that the process is more hands-on than many might have imagined.
In the video, a sheet of slightly melted chocolate is spread across a surface. A team member, identifiable by their signature Cadbury purple T-shirt, then uses a metal scraper to push the chocolate forward. This specific action is what creates the distinctive, rippled, and flaky shape that chocolate lovers have cherished for generations.
A Process of Trial and Error
The demonstration was not an instant success, proving that crafting the perfect Flake requires precision. The first attempt failed because the chocolate was too warm, resulting in a less-than-ideal texture. A second try showed improvement, but the temperature was still not quite right. It was the third attempt that finally achieved the desired result, with the chocolate rippling perfectly into the familiar form found in every Flake wrapper.
Cadbury World used the opportunity to engage with its audience, captioning the video: “Did you know that you can temper chocolate in our Have a Go Zone at Cadbury World?”
Social Media Reacts with Shock and Admiration
The revelation sparked a wave of reactions in the comments section of the TikTok video. One baffled user confessed, “Idk [I don’t know] how I thought it was made but it wasn’t this.” Another expressed pure surprise, writing, “Wait that’s how Flakes are made.”
The video even prompted technical questions about the chocolate's properties. One curious fan asked why Flakes don't melt easily, to which another provided an explanation: “The chocolate that Flakes are made from is dehydrated. Since a lot of the water is taken out, it changes the chocolate’s molecular structure.”
The international appeal of Cadbury was also highlighted, with an American fan commenting, “Hi, American here, Flakes and Twirls are two of my favourite candy bars. There is really no American candy that’s comparable.” Another devotee declared, “Cadbury broke my sense of chocolate, it’s either Cadbury or nothing at all. They really know what they are doing.”
The Cadbury Flake has a rich history, first developed in 1920. Its origin story traces back to a factory worker named Ralph Thompson, who noticed that thin ripples of excess chocolate falling from the moulds would cool into delicate, flaky shards. A decade later, Cadbury began marketing the bar as an accompaniment to soft-serve vanilla ice cream, cementing an iconic partnership that has become a staple of British summertime.
Founded in 1824, Cadbury has grown from a single shop to a global confectionery titan, now operational in 50 countries worldwide. Alongside the Flake, its portfolio of beloved products includes the classic Dairy Milk, the festive Roses selection tins, and the iconic Creme Egg.
