Co-op has announced a new partnership with Deliveroo to offer £3 surprise bags for shoppers, available from Wednesday, June 10. The supermarket giant, which competes with Aldi, Lidl, Tesco, Morrisons, Sainsbury's, and Asda, has teamed up with the food delivery service to launch the "Second Chance Saver Bags."
What Are Second Chance Saver Bags?
Each bag contains a mix of six to eight fruit and vegetable items that are nearing the end of their shelf life but are still good to eat. Priced at just £3, the bags could contain products with an original value of up to approximately £32, depending on the contents. This initiative aims to help shoppers save money, eat healthily, and reduce food waste.
Where Is the Trial Available?
The trial includes stores in Worcester and Loughborough in the Midlands, as well as branches in Brighton, Crawley, Chelmsford, Fareham, Goole, Horsham, Huddersfield, London, Manchester, Newbury, Sheffield, and Wakefield. The full list of participating stores is available on the Co-op website.
Statements from Co-op and Deliveroo
Kate McCrae, retail director at Co-op, said: "Saving money, eating healthily and reducing food waste are all important matters to our member owners and our Second Chance Saver Bags will help shoppers to do all three with ease. We're extremely proud to be pioneering this new initiative exclusively with Deliveroo and look forward to seeing the response from our members and customers that shop with us through the platform."
Suzy McClintock, vice president of consumer and new verticals at Deliveroo, added: "At Deliveroo, we're always looking for innovative ways to offer our customers great value on quality products and Co-op's Second Chance Saver Bags do just that while also actively reducing food waste. We're proud to launch this trial in exclusive partnership with Co-op and help give our local communities a way to eat well, spend less and shop sustainably."
