Morrisons has become the first UK supermarket to introduce sanitary bins in men's toilets, responding to customer feedback and its commitment to improving accessibility and inclusive facilities for all shoppers.
New Bins for Incontinence Support
The new bins have been installed to improve accessibility and dignity for men living with incontinence. This move comes after research from phs Group found that more than a third of men with incontinence have stopped doing their grocery shopping due to a lack of suitable facilities in public toilets.
Industry Firsts and Broader Commitments
Morrisons, which competes with Tesco, Asda, Sainsbury's, Lidl and Aldi, has followed customer feedback and its broader commitment to continuously improving accessibility. This follows the retailer's recent introduction of stoma-friendly toilets across all its supermarkets in March 2026, and new NHS messaging on its own-brand bath and shower products to help spot possible cancer symptoms earlier - both supermarket firsts. In 2025, Morrisons also introduced Sensory Support Boxes in all stores to improve the shopping experience for those with autism, developed in consultation with the National Autistic Society.
Statements from Morrisons and Partners
David Scott, Corporate Affairs Director at Morrisons, said: "We are proud to be the first supermarket to meet The Bog Standard guidelines in every one of our stores. By listening to our customers and working closely with both organisations, we recognise the challenges many men face when living with incontinence. Providing appropriate facilities across all Morrisons stores is an important step in helping customers feel more confident and supported when out and about, while also improving access to suitable facilities nationwide."
Nick Ridgman, Head of Support Services at Prostate Cancer UK, said: "Many men need sanitary bins so they can dispose of their used pads discreetly and hygienically – but often these bins are nowhere to be found in men's loos. It's causing men stress and shame and keeping them from going out, heading to work or even doing the things they love. Morrisons is making its stores more welcoming and accessible for every employee and customer and hope other companies will follow. We wholeheartedly support the Dispose with Dignity initiative and hope to see the UK Government supporting our call to change HSE guidance. This is the only way we can ensure men will have access to a male sanitary bin if they're using toilets in public spaces."
Matthew Brabin, CEO of phs Group, said: "We developed our male incontinence bins at the request of men who have experienced prostate cancer, and we are proud to be the only organisation to develop sanitary bins for men, in consultation with Prostate Cancer UK supporters. We thank Morrisons for leading the way in its sector by installing bins in every supermarket across the UK, and we hope other household names will follow to support men living with incontinence. It is unfair that men miss out on everyday activities because a simple sanitary bin is not available in a toilet cubicle. That is what we set out to change, and that is what Morrisons is changing today."
