A survey of 2,000 women by wellness brand NAYDAYA found that 83% have experienced intimate dryness at some point in their lives. Despite its prevalence, stigma often prevents women from discussing the issue with friends, family, or even their GP, according to the research.
Expert Endorsement
Consultant gynaecologist Dr Pavan Mihas commented: "Women can go through intimate dryness at various stages in their lives. Because there's so much taboo around these topics, it's inhibiting women from seeking help, and it has a massive impact on both physical health and psychological wellbeing."
Dr Anne Henderson, Consultant Gynaecologist and BMS Advanced Specialist, added: "I recommend Victory Oil and Victory Cleanse to all my patients who are experiencing hormonal dryness at any stage of life, but especially during menopause, as the ingredients are safe, highly nourishing and emollient even for the most sensitive skin."
Product Popularity
NAYDAYA's award-winning Vagina Victory Oil has accumulated over 100,000 bottle sales and sold out five times since arriving on Boots shelves. The fragrance- and hormone-free intimate moisturising oil provides instant relief from dryness and discomfort, featuring hydrating ingredients such as mango butter and vitamin E.
The Victory Cleanse Wash is a pH-safe cleanser formulated to gently cleanse intimate skin without harsh bubbles or foam, instead using castor seed oil, grapeseed oil, and vitamin E to leave skin feeling clean, hydrated, and comfortable.
Discount Offer
Shoppers can currently save 20% using the discount code COMFORT20, bringing the Victory Oil down to £22.40 from £28, and the Victory Cleanse Wash to £22.40 from £28. The Victory Comfort Set, bundling both products, is priced at £40.80 down from £56.
Customer Feedback
One customer said: "Miracle products. I can't live without these two life-changing products that are on repeat - I only wish I'd found them sooner." Another noted: "Transformative products. What I can't get over is the reduction in odour throughout the day, thanks to the intimate oil and maybe the wash too. As if my body is no longer overreacting to harsh and stripping soap. I feel so much more comfortable."
A three-star review stated: "The bottle is too small. Also, the victory oil should come in larger quantities, please." However, another positive review shared: "After years of suffering, my itch is no more! I cannot believe how quickly these bottles of miracle oil worked; within hours, I felt a difference. Now, just after a couple of days, I feel like I could cry at the relief this is bringing."
Alternative Brands
Beyond NAYDAYA, Luna Daily offers the Everywhere Wash Fragrance Free (£19, Cult Beauty) containing vitamins C, E and F to support the skin barrier. For a premium option, Dr Barbara Sturm's V Wash (£55) gently cleanses while preserving natural oils and moisture.
