High street pharmacy giant Boots has launched a major price cut on a premium electric toothbrush, offering savvy shoppers a chance to upgrade their oral care routine for half the price.
A Staggering 55% Saving on Dental Tech
The product at the heart of this deal is the Oral-B iO2 Night Black Electric Toothbrush Holiday Giftset. Originally valued at £100, Boots has reduced the price by a substantial £55. This means customers can now purchase the set for just £45 while the offer lasts.
According to Boots, the iO2 model is engineered to make the switch from a manual brush effortless. It features a simple one-touch button, operates quietly, and boasts a long-lasting battery. The brand claims its iO technology and round brush head design deliver a significantly superior clean, removing 100% more plaque than a regular manual toothbrush while being gentle on gums.
What Shoppers Are Saying
The gift set currently holds a 4.1-star rating on Boots' website, with many customers leaving glowing reviews. One shopper, Maz, called the toothbrush "brilliant," adding it makes their "mouth and teeth look and feel fresh" and represents definite value for money, especially with the included travel case and spare heads.
Other positive reviews highlight the ease of charging, the soft brush head, and the feeling of "whole mouth freshness." Dolores stated they were "delighted" with the purchase, while Kaz praised the different settings for a great clean.
However, the product isn't without its critics. One reviewer, Tilly, reported issues with the brush head feeling loose and the settings being slower than other Oral-B models they had used, advising others against the purchase.
The Wider Electric Toothbrush Market
This Oral-B deal is not the only electric toothbrush discount currently available at Boots. The retailer has also significantly reduced the price of the Philips Sonicare DiamondClean 9000 Pink Special Edition, now £134.99 down from £300.
For those comparing options elsewhere, the Ordo Sonic+ Electric Toothbrush is £60 at John Lewis, Hismile's Electric Toothbrush costs £49, and the award-winning Suri 1.0 starts from £60.
The Oral-B iO2 Night Black Electric Toothbrush Holiday Giftset is available for £45 directly on the Boots website as of 19 January 2026.
