Nottingham Forest have been strongly advised against a potential January move for Wolverhampton Wanderers striker Jorgen Strand Larsen, despite reports suggesting the club is 'well placed' to secure his signature.
Former CEO Questions Forest's Transfer Target
The warning comes from Keith Wyness, a former chief executive of Everton and Aston Villa, who has expressed serious doubts about the logic behind the proposed transfer. Speaking to Football Insider, Wyness cast scepticism on both the player's current ability and the judgement of Forest's sporting director, Edu.
"I don't know why he would be looking at Strand Larsen. As I say, I've got real question marks about what he can do," Wyness stated. He explicitly advised against the deal, adding, "I don't think Strand Larsen is the answer at £40m to come in."
A Striker's Drastic Dip in Form and Value
The 25-year-old Norwegian forward enjoyed a breakout 2025/26 campaign, netting 14 league goals and providing four assists, which prompted a substantial £55m bid from Newcastle United. However, his form has collapsed this season.
In a stark contrast, Larsen has managed just one goal in 20 league appearances this term, with none from open play. His struggles have seen him lose his starting spot to emerging youngster Mateus Mané at Molineux.
Consequently, his market value has reportedly plummeted to around £40m, though Wyness believes Wolves may have to accept even less, potentially in the summer window.
Forest's Striker Search Amidst Relegation Battle
Forest's interest is driven by their precarious position in the Premier League and a need for attacking reinforcements. The club is also assessing the recovery timeline for injured striker Chris Wood.
They are not alone in their scouting, however. Leeds United are also credited with an interest, though their own Profit and Sustainability Rules (PSR) concerns may force them to seek a cheaper agreement. West Ham United, linked earlier, are said to have been deterred by the asking price.
With Wolves potentially needing to sell to raise funds for a likely Championship campaign next season, this transfer saga is expected to rumble on towards the deadline day early next month. For now, Wyness's firm advice to Forest is to look elsewhere for their survival solution.
