A leading housebuilder with deep roots in the East Midlands is championing local talent by throwing its support behind a girls' football team in its hometown. David Wilson Homes East Midlands has announced a sponsorship deal with the Coalville Town Under-15 Rookettes, providing the squad with a complete set of branded playing kits.
Boosting Local Grassroots Sport
The sponsorship package includes a full set of matchday attire for the entire team. Each player received new shirts, shorts, and socks, with the goalkeeper also getting a specialised top. Every item is proudly embroidered with the official Coalville Town FC badge, uniting the girls under their club's colours.
This investment comes at a high point for the talented young squad. Team coach, Gary Briggs, revealed that the U15 Rookettes have had an exceptional season, achieving the remarkable feat of becoming League Champions and Cup Winners, alongside securing several tournament victories.
A Pathway to Future Success
Briggs expressed his gratitude for the housebuilder's backing, stating: "We are incredibly grateful to David Wilson Homes for their amazing support throughout the season. Their sponsorship has made a real difference, allowing the girls to focus on what they love most: playing football, improving their skills, and growing together as a team."
The team, which is part of the broader Coalville Town Youth Football Club, competes in the Leicestershire Women’s and Girls Football League. They also regularly test their skills in local cup competitions. To maintain their competitive edge, the Rookettes train at two high-quality facilities: the Owen Street Sports Ground and the Mander Cruickshank Solicitors Stadium, where they have access to a full-size 3G pitch for top-level coaching in all weather conditions.
This team is a crucial part of the club's structured female football pathway, which is designed to foster player development and encourage progression all the way to senior women's football.
Building Stronger Communities
John Reddington, Managing Director at David Wilson Homes East Midlands, commented on the initiative: "We’re proud to support the Coalville Town Under-15 Rookettes as part of our ongoing commitment to local communities. It’s fantastic to see such a well-structured and inclusive pathway for young female footballers in our hometown, and we hope the new kits give the team a real boost on and off the pitch."
Coalville Town Youth Football Club is widely recognised for its dedication to grassroots sport, offering opportunities for players of all ages and abilities within a positive and community-focused environment. This sponsorship underscores a shared commitment to nurturing local talent and strengthening community ties through sport.
