Isaac Price Highlights James Morrison's Impact at West Bromwich Albion
In-form attacker Isaac Price has disclosed the pivotal strategy implemented by West Bromwich Albion manager James Morrison, emphasizing a renewed sense of cohesion at The Hawthorns. Price, who has netted in three of Albion's last four home fixtures, attributes the team's resurgence to Morrison's focus on collective effort and fundamental principles.
Turning the Tide: From Relegation Fears to Unbeaten Streak
Under Morrison's guidance, West Brom has embarked on a crucial nine-match unbeaten run, effectively dispelling earlier concerns about relegation to League One. This marks a significant improvement from the dismal performance two months prior, which led to the dismissal of former boss Eric Ramsay and left the club languishing in the drop zone.
Price, who has rediscovered his scoring touch since Morrison's appointment, praised the head coach for uniting the squad during their push for safety. He stated, "I think there's just a real togetherness around the place. He's probably instilled a confidence, focusing on basics like running and fighting for each other—the rest follows naturally."
The Core Philosophy: Unity and Hard Work
Price elaborated on Morrison's key message, highlighting that teamwork and diligence are paramount. He explained, "The real key message is just be together. Out-run people, out-work them, and the results will come." He noted that while individual skill contributes to moments of flair, the foundation lies in mutual support and relentless effort.
In the recent 3-0 victory over Watford, Price opened the scoring, marking his third goal in four home games and his ninth of the season for the Baggies. This win propelled Albion to an eight-point cushion above the relegation zone, though financial charges loom over the club, preventing definitive celebration of survival.
Maintaining Focus Amid Uncertainty
Despite the off-field challenges, Price emphasized the squad's concentration on finishing the season strongly. He remarked, "In the dressing room, we don't really think about it. We aim to win every game, and in the last nine matches, we've excelled at that. Our focus is on securing six points from the final two games to end on a high note."
Reflecting on the season's struggles, Price acknowledged that the club should not have been in such a precarious position but expressed optimism about concluding with determination and unity.



