Yorkshire Brewing Icon Saved in Multi-Million Pound Rescue Acquisition
In a significant development for the UK's craft beer industry, Black Sheep Brewery has been rescued from administration through a £6.5 million deal orchestrated by the newly-formed Great British Drinks Company. This strategic acquisition, announced in January 2026, has successfully preserved 145 jobs at the Masham-based brewery, safeguarding its future and that of its associated brands.
Strategic Investment and Long-Term Vision
The rescue package involves an initial acquisition cost of £4.5 million, supplemented by a future investment plan exceeding £2 million dedicated to restoring the business to sustainable growth. Great British Drinks Company, backed by entrepreneurs from Paramount Retail Group, has articulated a clear mission to "back regional craft beer" and rejuvenate some of Britain's most cherished brewing heritage.
Co-founder Sunny Sharma emphasised the company's distinctive approach: "Our ethos is one of stewardship. We ensure each brewery maintains its distinctiveness and independence, which comes from the people and places involved, not through consolidation." This philosophy underscores their commitment to preserving the unique character of acquired breweries while implementing necessary operational improvements.
Preserving Brewing Heritage and Community Assets
Founded in 1992 by Paul Theakston in Masham, North Yorkshire, Black Sheep Brewery has become synonymous with quality craft brewing in the region. The acquisition secures not only the brewery itself but also its portfolio of beloved brands, including:
- Purity Brewing Co
- Brew By Numbers
- Brick Brewery
- North Brewing Company
- Magic Rock Brewing
- Fourpure Brewing Co
The business also holds valuable licenses for brands such as Hofmeister and Sassy cider, maintaining its strong retail presence across major UK supermarkets alongside substantial pub and restaurant distribution.
From Administration to Renewed Optimism
This rescue comes just two months after the brewery's owner, Keystone Brewing Group, filed an administration notice. Black Sheep Brewery had previously been acquired out of administration in 2023 by investment group Breal Capital, which subsequently formed Keystone Brewing Group by consolidating several beer companies. The recent administration filing threatened the brewery's continued operation until Great British Drinks Company's timely intervention.
Ravi Sharma, co-founder of Great British Drinks Company, highlighted the broader significance of the rescue: "This isn't just a restoration deal—it's about restoring pride to Yorkshire. The region has a proud brewing heritage, and we could not stand by and let that be lost." He further noted that the combined sales of Great British Drinks Company now stand at £28 million, with the acquisition saving three important heritage brewery sites that serve as both businesses and community tourism assets.
Future Prospects and Industry Impact
The acquisition positions Black Sheep Brewery alongside Saltaire Brewery's brands within the Great British Drinks Company portfolio, created specifically to execute this pre-pack administration deal. The new owners have committed to rebuilding relationships with the brewery's "fantastic people, brilliant customers, and dedicated suppliers" in what promises to be an exciting period of renewal for the business.
This rescue represents more than just financial salvation—it signifies a renewed commitment to Yorkshire's brewing tradition and a vote of confidence in the resilience of Britain's craft beer sector. With substantial investment planned and a clear strategic vision, Black Sheep Brewery appears poised to reclaim its position as one of the nation's most respected regional brewers.
