The parent company of popular digital brand LadBible has announced impressive financial results alongside ambitious plans for technological advancement and strategic expansion. LBG Media, the Manchester-based media group, revealed substantial revenue growth driven by its innovative use of artificial intelligence and strong engagement with younger audiences across global platforms.
Financial Performance and Strategic Direction
LBG Media disclosed that total group revenues increased by 7% to reach £92.2 million for the financial year ending September 2025. This growth was accompanied by a 3% rise in adjusted earnings, which climbed to £25.2 million, although the company did experience a slight 3% decline in pre-tax profits compared to the previous year.
The company's leadership highlighted particularly strong performance in key markets, with direct revenues in the United Kingdom growing by 11% and an impressive 29% increase in direct revenues from the United States market. This transatlantic success reflects the company's strategic focus on expanding its presence in what executives describe as "the world's largest advertising market."
Artificial Intelligence Investment Acceleration
Chief executive Solly Solomou confirmed that LBG Media is significantly accelerating its investment in artificial intelligence technology. The company plans to enhance what it describes as its "longstanding use of generative AI" to further boost productivity and deepen client engagement across its portfolio of digital properties.
Mr Solomou explained to investors that this technological investment forms part of a broader strategy to build "a scalable, compounding model that drives predictable revenue growth." The executive emphasised that this approach centres around several key advantages:
- Market leadership with young adult audiences
- Artificial intelligence and data capabilities
- Repeatable intellectual property development
- Established United States operational platform
Acquisition Strategy and Market Position
Alongside its technological investments, LBG Media executives revealed they are actively considering strategic acquisitions to fuel additional expansion. The company maintains a positive cash position and is exploring what it terms "selective add-on acquisitions where we see a compelling strategic fit."
This acquisition strategy comes as the company reported reaching a massive global audience of 509 million people across its various platforms and partner networks during the past year. The substantial reach demonstrates the company's significant influence in digital media spaces, particularly among younger demographic groups.
Despite the positive financial results and strategic announcements, LBG Media's stock experienced a 3% decline during early trading following the disclosure. Market analysts suggest this movement may reflect broader market conditions rather than specific concerns about the company's performance or strategic direction.
The company's Manchester headquarters continues to serve as the operational centre for its growing international media empire, which has successfully leveraged digital platforms to build substantial audience engagement and commercial success in competitive global markets.
