Liverpool's £1bn King Edward Triangle Renamed 'Kings' Ahead of MIPIM Showcase
A major £1bn redevelopment project overlooking Liverpool's iconic waterfront has undergone a significant rebranding, just days after its inaugural development received planning approval. The site, previously known as the King Edward Triangle, will now be officially called Kings, a change that developers say mirrors Liverpool's growing confidence and global appeal.
Project Details and Planning Approval
Last month, Liverpool Council planners granted consent for a 28-storey tower to be constructed on a plot within the city centre. This tower is the first phase of a larger scheme proposed by Davos Property Developments Limited in partnership with Beetham Davos Ltd. The development site was acquired through a collaboration between Beetham and KEIE, which is part of the TJ Morris group, the owner of Home Bargains. The purchase involved the former King Edward industrial estate located on Gibraltar Row, situated on the edge of Liverpool city centre.
Rebranding to Reflect Liverpool's Spirit
Hugh Frost of Beetham Davos explained the rationale behind the name change. He stated, "Liverpool is a global brand and deserves a skyline to match. We're crafting a whole new neighbourhood and wanted a brand name and personality that illustrates Liverpool's confidence." Frost emphasized that the new name, Kings, not only reflects the people involved in the project but also the sought-after clientele it aims to attract. He highlighted the city's tenacity and positivity, noting that Liverpool has a long history of reinvention, which continues to draw investors and visitors alike.
Development Features and Vision
The Kings project is set to be a high-rise residential development comprising more than 1,000 apartments. The initial 300ft tower, designed by Brock Carmichael, will include 255 one- and two-bedroom apartments. Despite concerns raised about a lack of affordable housing and design principles, Cllr Liam Robinson, leader of Liverpool Council, praised the project, calling it "one of the most significant and ambitious projects I believe our city will see this century."
Frost elaborated on the vision for Kings, describing it as a place that feels completely Liverpool yet completely new. He said, "We've always been a city of reinvention – our spirit goes through the generations and remains a major 'pull factor' for investors and visitors, whether they are here for a day or a lifetime. We're going to develop a neighbourhood that belongs to Liverpool and is open for the world to experience."
Promotion at MIPIM Property Festival
The rebranded Kings project will be prominently featured at the MIPIM property festival in Cannes next week. Developers plan to showcase the scheme to an invited audience of investors, revealing further major progress. Frost noted that the project's visibility from sea, land, and air, combined with early discussions, has already generated interest from investors and end-users. To mark the rebranding, a new website – www.kingsliverpool.uk – has been launched, providing additional information about the development.
This renaming and promotional effort underscore Liverpool's ongoing transformation and its appeal as a destination for large-scale urban regeneration projects.
