Bullring Birmingham's Dynamic Start to 2026: A Retail Transformation
Birmingham's iconic Bullring shopping centre has embarked on a significant transformation in the opening weeks of 2026, with a flurry of retail changes already reshaping the shopping experience. The centre has demonstrated remarkable agility in adapting to evolving consumer demands, resulting in several notable closures alongside exciting new arrivals and promising announcements for the year ahead.
Recent Departures from the Bullring
The new year has brought several changes to the Bullring's retail landscape, with three prominent closures already confirmed:
- SDMN: The popular venture from famous YouTubers The Sidemen, which attracted thousands of fans during its launch in late 2024, closed its doors in January after just over a year of operation.
- Three: The mobile phone retailer situated adjacent to SDMN has also ceased trading within the centre, though the brand maintains another Birmingham branch elsewhere in the city.
- Oakberry: This premium acai smoothie specialist confirmed its permanent departure in January after clearing its kiosk in late 2025. The brand has indicated plans to seek a larger Birmingham location with customer seating facilities.
Exciting New Arrivals in Early 2026
While some brands have departed, fresh faces have already begun appearing throughout the Bullring, bringing new energy and variety to shoppers:
- SushiDog: This innovative eatery specialising in burrito-style sushi rolls opened on January 31st in the former Muffin Break unit opposite Sephora, attracting queues of eager customers from day one.
- Smart Works Charity Shop: Located on Link Street, this temporary pop-up offers designer bargains alongside high street treasures, with all stock donated by retailers rather than individuals. The shop supports a worthy cause but won't be a permanent fixture.
- Wing Fest: Known for its annual chicken wing celebrations, this brand has established a permanent kiosk within Selfridges, offering visitors the chance to enjoy elaborately sauced chicken creations year-round.
Anticipated Additions Coming Soon
The Bullring's transformation continues with several high-profile openings scheduled throughout 2026:
- Victoria's Secret: The renowned lingerie brand is making a triumphant return to Birmingham with a massive flagship store taking over the prominent exterior unit previously occupied by Next. Featuring the brand's latest global concept design, the store is expected to open this spring.
- LuluLemon: The world-famous athleisurewear brand is bringing its premium sportswear to the Bullring this year, though an exact opening date remains to be confirmed.
- Subdued: This fashionable Italian-inspired retailer is generating significant excitement, particularly among younger shoppers, with its upcoming Bullring debut.
- Lovisa: The beloved jewellery retailer is relocating within the centre to a new position opposite the recently opened Hollister store and adjacent to the forthcoming Subdued outlet.
It's worth noting that the Bullring's official social media channels sometimes include announcements for neighbouring Grand Central within their updates, so shoppers should verify exact locations when seeking specific brands.
The Bullring's proactive approach to retail evolution demonstrates its commitment to maintaining relevance in a competitive market, with the centre clearly focused on offering Birmingham shoppers an ever-improving mix of established favourites and exciting newcomers throughout 2026.
