Morrisons has unveiled an exciting new promotion designed specifically for weekend shoppers, offering enhanced rewards through its popular loyalty programme. The supermarket giant is rolling out a Double Points initiative across all Morrisons Daily convenience stores throughout the United Kingdom, including locations in the Channel Islands.
Enhanced Rewards for Loyal Customers
The special promotion, which runs until Sunday 8th February 2026, provides Morrisons More Card holders with significantly increased earning potential on their purchases. During this limited-time offer, customers will earn 10 More Points on every single product they buy – effectively doubling the usual points accumulation rate.
This strategic move makes it substantially easier for regular shoppers to build up their reward balances through everyday purchases, whether they're making quick convenience stops or more substantial shopping trips.
Comprehensive Store Coverage
The Double Points promotion is available across the entire Morrisons Daily store network, with the exception of Motor Fuel Group sites. Crucially, the offer covers the complete in-store product range, meaning customers can collect extra points regardless of what they're purchasing.
Whether shoppers are grabbing food on the go, stocking up on household essentials, or topping up their weekly grocery shop close to home, every purchase contributes to their points balance at twice the normal rate.
Maximising the More Card Benefits
The Morrisons More Card represents a comprehensive loyalty scheme that offers multiple benefits beyond just points accumulation. Cardholders can convert their accumulated points into Morrisons Fivers – vouchers that can be redeemed on future shopping trips at Morrisons supermarkets.
Additionally, More Card members gain access to exclusive pricing through More Card Prices, which offers lower prices on hundreds of items throughout Morrisons stores. These special prices are available exclusively to loyalty card holders and can be accessed by simply scanning the More Card at checkout when shopping in-store.
Digital Convenience and Personalised Offers
For those who prefer online shopping, the benefits are equally accessible. Customers simply need to log into their loyalty account using their established username and password to access all the promotional benefits.
The More Card app further enhances the customer experience by providing personalised offers and member-only rewards, creating a tailored shopping experience that recognises and rewards regular customers.
Executive Perspective on Customer Value
Gareth Lloyd, Director of Loyalty at Morrisons, commented on the strategic thinking behind the promotion: "From quick top-ups on the way home to everyday essentials like milk or a loaf of bread, Morrisons Daily is designed for those convenient, everyday moments."
He added: "The Morrisons More Card rewards customers even when they're not doing a full weekly shop, and with double points on offer, even those smaller local purchases will help to top-up your points, giving shoppers even more value every time they visit us."
Making the Most of the Promotion
Shoppers looking to maximise their savings should remain vigilant for the latest offers both in-store and online. The Morrisons More app and official website serve as excellent resources for staying updated on current promotions and special deals.
To ensure customers don't miss out on their entitled savings and points, it's essential to remember to scan the More Card or app at the checkout during every shopping visit. This simple action unlocks the full range of benefits available through Morrisons' comprehensive loyalty programme.
