A remarkably affordable smartwatch that bears a striking resemblance to the Apple Watch is gaining significant attention from British shoppers. Priced at just £27.99, the device offers a suite of features typically found on much more expensive wearables, leading to a wave of positive customer feedback.
Premium Features on a Budget Price
While the genuine Apple Watch starts at around £300, this lookalike model manages to incorporate an impressive array of functions for under £30. Key features highlighted include smart notifications for calls and messages, a built-in speaker for taking calls directly from the wrist, and a voice assistant. For health and fitness enthusiasts, it provides continuous heart rate monitoring, SpO2 (blood oxygen) tracking, sleep analysis, and exercise tracking. It is also water-resistant, boasts a five-day battery life, and charges via a magnetic cable.
Strong Customer Reception and Caveats
The value proposition has resonated with buyers. On Amazon, the device holds an average customer review score of 4.8 out of 5, based on 59 reviews at the time of writing. It also comes with a two-year warranty, adding to buyer confidence. The watch is compatible with both iOS and Android smartphones and is available in two colour options.
However, it is crucial for potential buyers to manage expectations. Journalist Gareth Butterfield, who reported on the deal, notes that while it offers incredible value, it is not an Apple Watch. Consumers should not expect the same level of build quality, software customisation, or deep ecosystem compatibility that comes with the premium Apple product.
A Tempting Alternative for the Cost-Conscious
Launched in January 2026, this smartwatch presents a compelling option for those who admire the Apple Watch aesthetic but cannot justify the high cost. For less than the price of a large family meal, it allows users to access core smartwatch and health-tracking functionalities. The current promotion offers a substantial 78% discount, though it is noted this deal is time-sensitive.
This trend highlights a growing market for high-specification, low-cost wearable technology, providing viable alternatives to big-brand gadgets and making health and connectivity features accessible to a wider audience.
