Just Eat has unveiled a groundbreaking artificial intelligence feature that represents what company executives are calling a "major step forward" in food delivery technology. The new AI-powered voice assistant is specifically designed to address the common dilemma of "choice overload" that many British customers face when browsing through extensive restaurant menus.
A Conversational Solution to Endless Scrolling
Instead of requiring users to manually scroll through countless digital menus, the innovative service allows customers to speak directly into their smartphones via the Just Eat application. This conversational approach aims to transform the ordering experience by providing more intuitive and accessible interaction.
How the AI Assistant Works
The custom-built assistant employs sophisticated AI technology to analyse user intent through natural conversation patterns. Whether customers provide precise requests or more general descriptions of their cravings, the system processes the input to deliver accurate and meaningful food recommendations.
Key features of the new service include:
- Multilingual support capable of processing intent in dozens of languages
- Personalised recommendations based on conversational analysis
- Availability on both iOS and Android platforms
- Initial UK launch with planned international expansion in 2026
Executive Perspective on Technological Innovation
Mert Öztekin, chief technology officer at Just Eat Takeaway.com, emphasised the company's commitment to technological advancement: "We are always innovating and continually focused on leveraging technology to improve the ordering journey for our millions of customers. This custom-built conversational assistant represents a major step forward, making our service more intuitive and accessible."
Öztekin further explained the broader strategic vision: "We are harnessing the power of AI to empower everyday convenience across our entire network. From intuitive customer personalisation and partner success to smarter logistics, we are embedding automation into every interaction to deliver a seamless, efficient journey that creates real value for everyone."
The Problem of Modern Decision Fatigue
The development directly responds to what Just Eat identifies as a growing challenge in contemporary consumer behaviour - the overwhelming number of choices available through food delivery platforms. By implementing this AI solution, the company aims to simplify decision-making processes while simultaneously enhancing customer satisfaction through tailored suggestions.
The official announcement from Just Eat clarifies the technology's purpose: "Using AI technology, the assistant is designed to provide meaningful and relevant output to users by evaluating the potential intent of the user based on natural conversation. Whether a user's request is precise or a rambling stream of consciousness, the assistant cuts through the noise to deliver accurate, meaningful answers."
Future Expansion Plans
Following its exclusive UK debut on January 27, the AI voice assistant is scheduled for broader international implementation throughout 2026. This phased rollout strategy allows Just Eat to refine the technology based on initial user feedback while preparing for global deployment.
The introduction of this AI feature represents a significant evolution in how food delivery services interact with customers, moving beyond traditional menu browsing toward more conversational, intelligent interfaces that promise to transform the entire ordering experience for British consumers.
