Kim Kardashian, Olivia Attwood, Hilary Duff, and Beyoncé are among the celebrities who adore the beauty brand ICONIC London, and its sold-out new cleanser is finally back in stock. This article contains affiliate links, and we may earn a small commission on items purchased through this article, but that does not affect our editorial judgement.
When multiple celebrities are fans of the same beauty brand, shoppers start to notice. Several notable names have expressed their love for ICONIC London, a luxury make-up and skincare brand that has built up a loyal following reportedly including stars such as Beyoncé, Kim Kardashian, Hilary Duff, and Olivia Attwood. Known for glow-giving make-up products that are loved by those who take their beauty routine seriously, the brand has become a go-to for many and repeatedly goes viral. So, it is not a surprise that when ICONIC London expanded into skincare recently, its newest launch sold out in just 48 hours.
The Underglow Matcha Melting Cleansing Balm
The Underglow Matcha Melting Cleansing Balm caused a frenzy when it launched, and it quickly disappeared from virtual and physical store shelves. However, shoppers who did not manage to make a purchase will be pleased to know it is now back in stock. ICONIC London made its name in the industry with complexion products that enhance natural radiance, loved by celebrities, influencers, and make-up artists alike. From red carpet glam to everyday dewy skin, the brand has become known for products that deliver that highly sought-after glow.
It is no surprise that beauty fans were eager to try the first skincare product from the brand that brought a glow-first approach to make-up. The Underglow Matcha Melting Cleansing Balm is a cleanser designed not only to remove make-up but also to help leave skin soft, smooth, and prepped for the next step in your beauty routine.
A 10-in-1 Formula
This is not just a standard cleanser either. The balm has been created as a 10-in-1 make-up melting formula that works to cleanse, hydrate, brighten, nourish, and soothe skin while removing SPF, impurities, and stubborn make-up. When you first put it on your skin, it begins as a rich buttery balm, then melts into an oil as you massage it into dry skin, and lastly transforms into a milky texture when warm water is added. That means it tackles the day's make-up while giving skin a spa-like cleanse in the process.
It also contains ceramides to support the skin barrier, squalane to soften and nourish, shea butter to comfort skin, and vitamin E to help condition the complexion. Matcha has become a sought-after skincare ingredient thanks to its antioxidant properties, so it is no wonder those who have used it already are calling it a must-have.
Celebrity-Endorsed and In Demand
If a brand loved by stars like Beyoncé, Kim Kardashian, Olivia Attwood, and Hilary Duff launches a skincare product that disappears in 48 hours, it is understandable why shoppers are rushing to try it. For anyone wanting to tap into that celebrity glow with one easy skincare step, the ICONIC London Underglow Matcha Melting Cleansing Balm could be the beauty buy to try. But after the first sell-out, it may not stay in stock for long, especially because it is now discounted, so buy now if you are interested. Please note that delivery charges may apply.
