A new pop culture and lifestyle brand is set to open at Merry Hill Shopping Centre, and the first 200 customers will receive special goody bags. MINISO, known for its best-selling blind boxes, collectibles, and extensive toy offerings, will open its doors at midday on June 5. The store occupies a 260-square-metre unit next to Foot Locker.
Opening Day Celebrations
To mark the occasion, MINISO has planned a live drummer performance, a PenPen mascot meet and greet, and many more fun surprises. The first 200 customers who spend a minimum of £5 will receive a special goody bag.
What the Store Offers
The store will showcase MINISO’s signature mix of vinyl plush blind boxes, plushies, beauty and lifestyle accessories, as well as the new Star Wars collection. Shoppers can also discover exclusive merchandise from globally loved brands, including Hello Kitty & Friends, Disney, Sylvanian Families, and Pokémon.
Management Comments
Saad Usman, Chief Operating Officer at MINISO UK, said: “Opening at Merry Hill allows us to connect with the West Midlands community in a thriving retail hub. We’re bringing a vibrant, playful shopping experience where customers of all ages can discover fun, creativity, and everyday inspiration to this dynamic place. We can’t wait to welcome you!”
Jonathan Poole, Centre Manager at Merry Hill, said: “We're delighted to welcome MINISO to Merry Hill, another globally recognised brand that brings a new fresh and fun shopping experience for our visitors. Known for its best-selling blind boxes, collectibles and extensive toy offering, MINISO brings its latest collaborations with Sanrio, Disney, Pokémon, and Care Bears to Merry Hill. Alongside recent additions such as Carnival Golf & Games and Ben & Jerry's, this latest opening reflects our ongoing commitment to curating a vibrant and diverse experience for our customers to enjoy. There’s never been a better time to visit Merry Hill.”



