Holidaymakers heading through Birmingham Airport this summer can now track their luggage with Apple AirTags at a discounted price. Amazon has slashed 15 per cent off the four-pack of Apple AirTags ahead of Prime Day, bringing the cost down to £84.55 for Prime members. That works out at roughly £21 per tag, offering a cheaper alternative to buying singles, which are currently reduced from £29 to £26.10 each—a 10 per cent saving.
How the deal works
The discount is available now on Amazon, with Prime Day officially launching on Tuesday, June 23. The four-pack normally retails at £99, so shoppers save £14.45. The AirTags use the Find My app to provide step-by-step directions to lost items via iPhone or Apple Watch. The second-generation model features a 50 per cent louder speaker and a distinctive chime for easier locating.
Customer reviews and alternatives
The product holds a 4.6-star rating on Amazon, with over 5,000 sold in the past month. One verified purchaser, Emma, said: "I’m really happy with this AirTag. It works exactly as expected and makes it so easy to keep track of important items like keys, bags, or luggage." Another customer, Jodie, commented: "Great! Can not just find the location of the keys, it will also guide you to them inside the property!"
However, not all feedback is positive. Danny wrote: "We got these to put on the kids and the dog on days out... they have performed pretty poorly... they may be better if not used in applications like mine or at an airport for luggage." Meanwhile, David noted: "Brilliant for keeping an eye on the location of your luggage when travelling. Touch wood since I have used these air tags for all members of the family we have never had a case or handbag misplaced or lost."
Competing products
For those seeking alternatives, the Chipolo POP Versatile Tracking Tag starts at £30 for one, with a four-pack available for £90 (down from £120). Currys offers the Samsung Galaxy SmartTag2 for £34.99, compatible with Samsung Galaxy phones and tablets.
Amazon Prime membership offer
New customers can access a 30-day free trial of Amazon Prime, which normally costs £8.99 per month. Benefits include exclusive Prime Day discounts, free delivery, and access to Deliveroo Plus, music, books, and Prime Video. After the trial, members are charged £8.99 monthly unless they cancel.
