Liz Earle has launched the Cleanse and Glow Brightening Cleansing Balm, a new addition to its Glow collection that aims to compete with high-end rivals like the Elemis Pro-Collagen Cleansing Balm. Priced at £30 for 100g, it is £22 cheaper than Elemis's £52 version, offering a more affordable option for those seeking effective makeup removal and skin brightening.
Product Features and Benefits
The balm is enriched with vitamin C-rich acerola cherry, along with exfoliating prickly pear and sea buckthorn. It dissolves makeup, SPF, and daily grime without harsh scrubbing, and is suitable for all skin types, including sensitive skin. The formula is pH-balanced and designed to cleanse without compromising the skin barrier.
Comparison with Elemis
Beauty writer Bethan Shufflebotham, who has tested numerous cleansing balms, noted that while Elemis remains a top contender, Liz Earle's version comes remarkably close. She said, "At £30 for 100g — a notable £22 less than Elemis — Liz Earle's latest formula comes remarkably close, and far outshines many others on the market." The texture is rich and velvety, melting into a silky oil that removes foundation, SPF, and waterproof mascara without irritating sensitive eyes.
User Experience and Results
After a week of use, Shufflebotham reported that her skin appeared "noticeably brighter and healthier." The balm has a citrus fragrance that adds to the indulgent experience. However, she noted that the pot could be wider or include a scoop for easier product extraction, especially for those with long nails.
Part of a Complete Routine
The balm is intended as part of Liz Earle's Glow collection, which includes the Cleanse and Glow Transforming Gel Cleanser (£28), Smooth and Glow Exfoliating Tonic, and Revitalise and Glow Illuminating Gel Moisturiser. The brand reports that 94% of users agreed their skin looked brighter after seven days of using the full routine. For a limited time, Liz Earle offers a 3 for 2 deal across select products.
Alternative Options
For those seeking a fragrance-free option, the Skin Rocks Cleansing Balm (£58) by Caroline Hirons offers lipid-rich formula for skin barrier support. However, Liz Earle's balm stands out for its balance of performance and price, making it a recommended essential for a brightening skincare routine.
