For many dog owners, canine anxiety can manifest as separation anxiety, incessant barking, vomiting during car trips, or difficulty settling when guests arrive. However, one pet brand aims to tackle this with a natural calming supplement that costs under £1 per day.
Following a study revealing that over 70% of dogs suffer from anxiety, PAWD has introduced its Calming Starter Pack, a straightforward first step for anxious dogs. The supplement promotes relaxation without strong sedatives or complex tablet regimens.
The PAWD Calming Powder ordinarily retails at £29.99 for small breeds under 15kg and £34.99 for larger breeds. Subscription orders reduce the cost to £23.99 and £27.99 respectively. New customers using the code FIRST20 can further reduce prices to £19.20 and £22.40 for small and large packs. For one-off purchases, packs cost £24 for dogs under 15kg and £28 for those over 15kg.
Unlike conventional calming products that can cause lethargy, PAWD Calming Powder is a wholly natural supplement targeting the underlying causes of anxiety. Developed by animal nutritionists, it uses Melissa (lemon balm) and passionflower to address separation anxiety, noise sensitivity, stress during travel, and reactivity.
The vet-approved formula is flavoured and designed to fit seamlessly into a dog's daily routine, eliminating the struggle of administering tablets. It can be added to the water bowl and consumed throughout the day. Each pack lasts roughly a month, equating to 69p per day with the subscription discount.
Elsewhere, Amazon has reduced the Dorwest Valerian Compound for Dogs and Cats from £13.83 to £12.50, which takes effect within 30 minutes and lasts up to two hours without drowsiness. Pooch and Mutt offers Hemp Chewies for £19.99, containing ingredients that support relaxation and emotional balance.
According to PAWD, 81% of dogs show results within the first month, and the product holds a 4.8-star Trustpilot rating. The company also provides a money-back guarantee for added peace of mind.
One dog owner and professional trainer said: "Super product and my young working lab loves it. He is very excitable but can get a bit anxious. The PAWD drink has really helped and keeps him calmer. As a dog trainer, I have recommended it to clients, and they say the same."
Another added: "Absolutely cannot live without this drink for my dogs. It has calmed my dachshund cross paterdale down before walks or in general. During her heat, without this drink I'd be pulling my hair out. This stuff really works with doggy anxiety."
Some pet owners noticed improvements within a week. One remarked: "WOW. My 4-year-old Dachshund used to bark at any noise, especially when people walked into a room. This has significantly reduced after only 5 days. Could not recommend this enough."
However, not all customers experienced the desired outcomes. One shopper stated: "I have noticed very little difference. She still barks at every little noise outside and at anyone who walks past our gate."
Another owner wrote: "We adopted a 6-year-old male border collie with severe anxiety. The change was not instant; we've used PAWD for 6 months, and it's definitely life-changing for him. He can now settle quietly, no more panting and pacing. He does still bark at other dogs walking past, but outside walking, he's perfect."
One customer raved: "We are on our second bag as the first worked wonders. Five-year-old male lab who would never settle down now has a lovely, calming energy. He will lie on the sofa and cuddle, which he never did before. He also loves the drink and gulps it down every morning."
