James Daly, a 46-year-old father of two from Birmingham, said he wanted to hide in his house after developing a severe facial rash following the application of sun cream purchased from Poundland. Daly, who appeared on the reality TV prison show 'Brits Behind Bars' in 2006, believes he suffered a reaction to the £2 Sun Oasis lotion bought from the Mere Green Poundland in Sutton Coldfield during a recent heatwave.
Painful Reaction and Loss of Confidence
Daly described his face as becoming "very painful" and claimed the incident left him "upset" with "very low self-esteem." He stated that he did not want to leave his Four Oaks home after the reaction and called for the product to be removed from shelves. "It was very painful and I had a burning feeling and I came out in blisters," Daly said. "This has never happened to me before. I want to make people aware. It was my first time using this brand. I've used expensive sunscreen like Nivea before but no reaction at all."
Poundland's Response
Poundland expressed regret over Daly's experience but noted it had not received any other complaints of a "similar nature" regarding the Sun Oasis sunscreen. A spokesman stated: "We're sorry to hear of James' reaction. It's a high-quality sunscreen that's sold in a number of different retailers, so we'll pass the information directly to the manufacturer. I'm sure they'll investigate James' experience thoroughly." The retailer said it would forward Daly's information to the manufacturer.
Seeking Compensation and Medical Help
Daly, a former football thug who turned his life around after his TV appearance, said he would like compensation after the incident "knocked" his confidence. He visited his GP, who prescribed a steroid cream to soothe the rash, which began to subside slightly over a week later. However, Daly reported that his skin remained "very painful" and the breakout had "caused veins to appear" on his nose. "It's really, really knocked my confidence," he said. "I haven't wanted to go out. I'm going to see a dermatologist."
Call for Product Recall
Daly expressed concern that the product could affect others, especially children. "What if that had been applied by parents to their child?" he asked. He urged for the sunscreen to be pulled from shelves across UK retailers and hoped his story would be featured on national television programs like Good Morning Britain or This Morning. "It's a story about a severe allergic reaction to a very, very cheap sun cream," Daly claimed.
