State pensioners over the age of 75 are among those receiving free cooling equipment from major UK energy firm EDF as part of a new £1 million initiative to help vulnerable customers cope with extreme summer heat. The Heatwave Relief Packs include desk or pedestal fans, handheld or neck fans, thermal blackout curtains, reflective window film, reusable hydration bottles and cooling towels.
Targeting the Most Vulnerable
EDF's Heatwave Relief Packs are designed to support customers most at risk during heatwaves. The UK Health Security Agency (UKHSA) has warned of increased deaths during hot weather, with figures showing 1,311 heat-associated deaths in England during the summer of 2024. The highest mortality rates were among people aged 75 and over. Eligible customers will receive tailored support worth up to £100.
EDF's Statement on the Initiative
Joe Souto, Director of Retail at EDF, said: "When temperatures fall sharply in winter, there is widespread recognition that vulnerable households may need extra support to stay safe and warm. We believe the same principle should apply when temperatures become dangerously high. We're increasingly seeing a summer version of the 'heating or eating' dilemma. Some vulnerable customers are reluctant to use fans or other cooling appliances because they're worried about the cost. Nobody should have to choose between protecting their health and managing their household budget."
Partnering with Charis
EDF is working with the charity Charis to distribute the packs. Jessica Taplin, CEO of Charis, said: "For many people, extreme heat is a genuine health emergency. The recent Red Heat-Health Alerts issued across England by the UK Health Security Agency, alongside reports of increased pressure on NHS services during this summer's heatwaves, demonstrate the health impacts of extreme temperatures. Older people, young children, disabled people, those living with long-term health conditions, are particularly at risk."
Broader Context and Future Implications
Taplin added: "We are proud to be working with EDF to deliver practical, targeted support that reaches people when they need it most. By combining financial assistance, practical cooling equipment and trusted advice, this programme recognises that vulnerability doesn't disappear when winter ends. As our climate changes, the way we support vulnerable households must evolve too. We hope this initiative will encourage wider recognition that protecting vulnerable consumers from extreme heat should become as much a part of customer support as helping them stay warm in winter."
EDF's initiative comes as heatwaves become more frequent in the UK, prompting calls for year-round support for vulnerable customers. The packs aim to alleviate the financial burden of running cooling equipment, addressing concerns that some households may avoid using fans due to cost.
