British motorists are falling victim to an expensive error on motorways every single day, according to motoring experts who warn that drivers are being ripped off at service stations.
The costly motorway pitstop
Thousands of drivers are making the same expensive mistake by waiting until they're on the motorway to refuel their vehicles. While it's common knowledge that petrol and diesel prices at motorway service stations significantly exceed those at regular forecourts, many still find themselves forced to pay the premium.
Matthew Briggs, CEO of Right Fuel Card, explained the situation clearly: "The critical advice is to avoid motorway fill-ups due to their excessively high prices. Petrol stations capitalise on the fact that when you're on the motorway and running low on fuel, you're compelled to pay regardless of the cost."
Why service stations charge more
The price difference isn't accidental - service stations operate on what experts call a "captive audience" model. When drivers are travelling long distances with limited fuel options, they have little choice but to accept whatever price is displayed on the forecourt signs.
This business model means that motorists who fail to plan their refuelling properly end up spending substantially more than necessary. The problem affects thousands of drivers daily across the UK's motorway network.
Where to find better fuel deals
Motoring experts unanimously recommend supermarket forecourts for the most competitive fuel prices. Supermarkets like Tesco, Asda, Sainsbury's, and Morrisons consistently offer more affordable rates than their branded counterparts.
Matthew Briggs confirmed this widespread belief: "These supermarkets engage in intense competition when setting their petrol prices, ultimately leading to reduced costs at the pumps." The intense rivalry between major supermarket chains works to the advantage of cost-conscious motorists.
The advice from experts remains straightforward: always check your fuel levels before embarking on long journeys and make use of supermarket forecourts located away from motorways whenever possible. This simple habit could save drivers significant amounts of money over time.
