Amazon has expanded its ultra-fast delivery service, Amazon Now, to Birmingham and Manchester, bringing same-day fruit and vegetables to households. The service, which already operates in parts of London, will now deliver groceries and other items in 30 minutes or less to customers in these cities, as well as Ipswich and Coventry.
New Delivery Options for Shoppers
Under the new rules, shoppers can add fresh produce such as fruit, vegetables, meat, poultry, seafood, dairy, bread, eggs, and frozen foods to the same basket as other groceries like tins and packets, along with products from fashion to DIY kits. This move positions Amazon to compete directly with traditional supermarkets like Tesco and Sainsbury's.
What Customers Can Expect
John Boumphrey, Amazon's UK country manager, stated: “We’re focused on making grocery shopping easier and faster for customers, with low prices on millions of items. Customers can now add fresh groceries to their regular Amazon orders in a single basket and have everything delivered the same day.”
He added: “Whether it’s fresh ingredients with a new cookbook, or milk and tea bags with a new kettle, you can place an order in the morning and have it delivered by the time you get home.”
Pricing and Membership Benefits
Prime members already enjoy free Same-Day Delivery on orders over £20 across millions of items, and fresh groceries are now included with no additional delivery fees. For non-Prime members, the service is available for a flat £5.99 delivery fee, regardless of basket size, as confirmed by Amazon on Thursday.
Prime membership also offers fast, free delivery on millions of items, year-round low prices, exclusive deals, shopping events like Prime Day, and access to Prime Video and Amazon Music.
