Lidl expands self-checkout to 37 stores after successful trial

Lidl has confirmed it is expanding its self-service checkouts to 37 stores across Scotland, the South East and South of England after a successful trial. The tool, called Lidl & Go, allows customers to scan items as they shop, tracking their spending and savings in real time through the Lidl Plus app.

Investment in customer experience

This investment underlines Lidl GB’s commitment to continuously evolving the customer journey. The feature is available directly through customers' own smartphones, with no requirement for dedicated in-store scanning devices. Louise Weise, Chief Customer Officer at Lidl GB, said: “The early response from the initial phase of Lidl & Go has been really encouraging. Customers are telling us they value the control and visibility it gives them over their spend, and the flexibility to shop at their own pace.”

She added: “This next wave of stores brings the feature to many more customers, and we’ll continue to take on board feedback to evolve the offering as we go.”

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Digital innovation strategy

The expansion of Lidl & Go forms part of Lidl GB's increased investment in digital innovation, aimed at making shopping easier, more convenient and more flexible for customers, while ensuring that traditional payment methods and staffed tills remain available across its stores. That includes a significant 60% increased investment into personalised coupons on the Lidl Plus app this year, alongside the introduction of Lidl Points in May which offers a flexible rewards system that gives customers more control over their savings.

By also integrating features such as Lidl Pay, Click, Reserve & Collect and shopping lists, Lidl GB is not simply matching other supermarkets, but using technology to elevate the entire shopping journey.